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Beauty Launches

Kristin Ess Hair Launches ‘Wicked: For Good’ Collection

This limited-edition collection features collectable designs inspired by the movie.

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By: Rachel Klemovitch

Assistant Editor

Kristin Ess Hair announced an exclusive collaboration with Universal Pictures’ Wicked: For Good, the conclusion to the global cinematic phenomenon, which releases in theaters on November 21, 2025.

This limited-edition collection reimagines Kristin Ess Hair cult-favorite products with “thrillifying” packaging, giving fans the chance to bring a touch of Wicked: For Good magic to their everyday haircare routines.

Molly Kennedy, Brand Marketing VP at Maesa, commented, 

“We’re so excited to partner with Universal Pictures to merge the magic of Wicked: For Good with our most-loved haircare essentials. This collaboration celebrates empowerment and individuality – values that resonate deeply with both Kristin Ess Hair and the Wicked: For Good story.”

The collection features a Signature Shampoo and Conditioner, Blow Dry Mist, and Dry Shampoo.

The Signature Shampoo is powered by Avocado Oil and Castor Oil. This sulfate-free formula gently cleanses while locking in hydration, leaving strands soft, shiny, and refreshed.

The Signature Conditioner is a weightless, shine-boosting conditioner that delivers silky, touchable results without heaviness.

Kristin Ess’ Blow Dry Mist is a heat protectant spray that reduces drying time, protects up to 450°F, and finishes styles with radiant shine.

The brand’s Dry Shampoo is talc-free and infused with vitamin C to refresh hair by absorbing excess oil and eliminating odors. It is suitable for all hair colors. 

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